(AFP) – HBO Max, the streaming platform of the American giant WarnerMedia, will be launched this fall in Europe in six countries and then in 14 others in 2022, a group manager announced Tuesday at the Lille series Mania festival.
“We are coming to Europe this year. There has been a lot of speculation about the delays, but we will be launching in the Nordic countries and Spain this fall,” confirmed Christina Sulebakk, managing director of HBO Max in the EMEA region ( Europe Middle East Africa) during a day of meetings between audiovisual professionals at the Séries Mania festival.
“Then we will expand to Central and Eastern Europe and Portugal next year”, which in total will represent a presence in 20 European markets. “The goal is to go global, but we will do it in a phased manner,” added the official.
In detail, the streaming service will be launched this year in six countries: Norway, Sweden, Finland, Denmark, Spain and Andorra.
In 2022, it will be present in 14 other countries (Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia and Slovenia).
At the end of June, HBO Max, which has spread to 39 countries in Latin America and the Caribbean, and its cable channel HBO had 67.5 million subscribers worldwide.
The American platform, owned by the telecoms giant AT&T, was launched initially at the end of May 2020 in the United States, after its competitors Apple and Disney, present since the end of 2019, and without counting Netflix, Amazon or Hulu, which have occupied the niche since several years.