The new Marvel Studios film has raised 150 million dollars worldwide in its first weekend (1.5 million euros in Spain).
Is it because of his sense of humor? For their fast-paced action and martial arts scenes? For its more mythical side and for its fantastic creatures? Or because of the dramatic story in which a son tries to flee from the fate his father has in store for him? Or perhaps because viewers have not been able to resist the smell of popcorn given off by its billboard – made 100% with popcorn – in the Plaza España station of the Madrid metro? Maybe it’s … a bit of everything!
We will never know exactly, but Shang-Chi and the legend of the Ten Rings, the new movie from Marvel Studios, is working and has returned to the Spanish box office to the prepandemic data. And that’s not all, since all over the world, in its first weekend, the film takes more than $ 140 million collected.
Shang-Chi, which has been the first film in the Marvel Cinematic Universe (MCU) released exclusively in theaters in two years, has achieved more than 1.5 million euros in Spain in a weekend. Which confirms that viewers were waiting for a movie like this: entertaining, funny and 100% popcorn.
Next to her, at the top of the most watched movies this weekend, are After. Lost souls, with 855,000 euros raised, and Evil one, with 510,000 euros. The top 5 is completed The dog patrol (309,000) and Free Guy (209,000), also from Disney.
Shang-Chi has narrowly missed the debut of Black widow -which managed to reach 1.6 million euros in its premiere-, although the overall amount collected places the Spanish box office at similar data to those who were registered before March 2020.
Everything you need to know about Shang-Chi
Canadian actor Simu Liu, who plays Shang-Chi, has revealed in an interview that he signed for the film after sending a tweet to Marvel asking them to offer him the leading role, and this week he has again pulled irony in this same social network to celebrate this success of spectators.
Liu, who before succeeding in Hollywood was a model for image banks, has recovered one of those photos in which he appears with other colleagues looking at a screen and laughing. And complete the post with the text: “Me, laughing at people who thought we were going to fail”. A direct response to the comments of some haters who did not believe that the film would be successful because the character of Sang-Chi was one of the most unknown in Marvel. Up to now.
Shang-Chi and the legend of the Ten Rings tells the story of a young man who is suddenly met by his past and who must leave his discreet life in San Francisco to face supernatural forces, dragons and fantastic creatures and, worst of all, his own father. He wants his son to return to his side to lead together with him the dangerous terrorist organization called the Ten Rings.
All these elements – added to the fact that at the beginning he does not want to be a hero and that he even resists his power – make Shang-Chi from now on one of the most fascinating and captivating from Marvel Studios. Plus, Shang-Chi and the legend of the Ten Rings finally gives relevance to all those references to the mysterious criminal group that we had seen so far in previous UCM titles.
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Popcorn invades the platform
And since this film is 100% popcorn, on the occasion of its theatrical release, its advertising campaign deployed in the Madrid’s Plaza de España metro it couldn’t be less.
It’s about a tribute from Marvel Spain to the cinemas with its most iconic element: popcorn. The fence is made by hand with thousands of popcorn placed one by one forming the logo of the film and a clear message #EstaPeliPideCine. The stand has a hidden diffuser that gives off a popcorn aroma that transports you directly to the movie theater.
To complete the action, a social media contest asking people to guess how much popcorn was used in this action. The winner will enjoy a stay at Disney’s Hotel New York – The Art of Marvel and tickets to the Disneyland Paris parks.